Van Anh. 

Little Dragon, a natural skin care company in New Zealand would like to launch their Little Dragon Baby Wash in the Vietnam market, starting in Hanoi and Ho Chi Minh city from May to July 2019.

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As a Strategic Planner, Van Anh  researched the company's problems and SWOT, found media buyers for this campaign. She came up with the concept " Drop of love". Van Anh also made media plan and calculated the budget for campaign. 

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* This is a student's assessment*

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